Dear Georgia Power,
We all knew Zeta was coming. We all knew there would be rain and high winds. We all knew the power would go out (because it goes out here if someone coughs too violently).
As a result, this family has a propane stove, a generator, hurricane lamps and many portable phone charging blocks.
So it was not a surprise to wake up yesterday at 6:13 a.m. with no power.
What was a surprise was that there were no updates from you on your website ALL DAY LONG.

There is no ERT.
I looked at Twitter, expecting to find more information.
Nope.
Your first tweet was at 10:05 a.m. — nearly four hours after 600K+ Georgians lost power.
And this ridiculously late attempt directed people to the outage map that had NO INFORMATION.
Much later, you tweeted this gem:
No shit, Sherlock.
I couldn’t resist replying.
Here’s the thing: I do not doubt your crews in the field and in the office are working very hard to restore power.
But in a crisis, you have to communicate to your stakeholders. This is PR 101. And THIS is why I’m dogging you.
Whoever is handling your Twitter account tweeted only 13 times in the space of 24 hours.
People are freaking out and you traffic in sporadic platitudes?
Come ON!
You can do better. You should do better. Millions of Georgians rely on you.
Next time, I hope your response team includes a dedicated crisis communicator.
Sincerely,
Beth