Oh, the irony in this sign at a BP station in Ohio. If I spilled anything at that station, I’d take my cue from the head of BP and I’d pretend it wasn’t that bad, blame everyone else, and then not let anyone else give me ideas on how to clean it up.
Tony Hayward, have you learned nothing from those unfortunate CEOs who have come before you in crisis? Apparently.
One of the topics I cover in my Promotional Writing class is crisis management. Crisis is nothing new, so there are plenty of case studies. Why don’t people learn from the mistakes of others?
Good crisis management: Tylenol in the ’80s, Hugh Grant, Jim Joyce. Bad crisis management: Tylenol in the ’00s, Tiger Woods, Exxon. Horrible crisis management: BP has no equal.
Here is how you handle a crisis in three easy steps:
- Talk to the media immediately and regularly.
- Apologize.
- Make it right by fixing the problem and compensating the victims.
BP has done none of these things. In fact, they’ve pretty much done the opposite of what they should have done. Who is advising these people?
And they keep making it worse in so many ways. One of those ways is that they are not allowing media to document the situation. Don’t they understand that they are squandering a prime opportunity to salvage their reputation? They could show the world what they are doing to fix the problem.
Unless, of course, they don’t really want to show what they are doing.
Hmmm…
I’ll leave you with this image, and the knowledge that I’ll never buy from BP again.








