There are only two industries that call their customers ‘users’: illegal drugs and software.
— Edward Tufte
Dear Jeff Orlowski,
Thanks for directing “The Social Dilemma” for Netflix. A number of friends told me to watch, so I did.
It’s a fascinating and thought-provoking look at how tech companies manipulate people for profit. Also, we are conditioned by society (i.e., watching others) to want to be part of these platforms (hey, Social Learning Theory!).
DUH.
We live in a capitalist society. We are all potential consumers. Social media algorithms are no different (to me) than companies choosing which radio, television and newspaper ads to place based on user data gleaned from Nielsen/Arbitron ratings and subscriber information.
One of the underpinning theories for my journalism and mass communications dissertation was Herman and Chomsky’s Propaganda Model (1988). Media manipulation is a peaceful way for those in power to maintain the status quo.
Their recommendation for scooting out from under control? Get your information from many sources.
DUH. AGAIN.
It’s personal responsibility. Critical thinking.
You don’t want to be addicted or manipulated? Then employ your critical-thinking skills. Put your phone away one in a while. And beware the filter bubble.
Maybe I’m just super cynical. Critical. Suspicious. Typical Gen X.
I’m also someone who has been trained to look at all sides of an issue, thanks to my reporter background.
In the documentary, Sandy Parakilas, senior product marketing manager at (formerly with Uber and Facebook), said:
“(There are) biases toward false information … the truth is boring.“
One more time: DUH.
In news, we have a phrase for that: “If it bleeds, it leads.”
That’s because — by its very nature — news is an anomaly. You don’t cover the planes that land.
And the more unbelievable, horrible and salacious something is, the more interesting it is. It’s human nature to swivel your head when you pass a car crash.
So, to me, there’s nothing new here.
Plus, your documentary is as manipulative as the social media it criticizes.
The irony is not lost on me that it was created for a streaming service that tracks user engagement and supplies content based on history.
The doom-and-gloom soundtrack helps instill that sense of dread.
And I love how the tech folks interviewed have all made their money and now suddenly have developed a conscience.
One of the main interviewees, Tristan Harris, might be worth up to $5 million.
Huh.
Interesting.
That doesn’t make your documentary any less compelling. It just means I had a chance to practice what I preach.
Keep up the good work!
Beth
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Observe and report 