Why are apostrophes so difficult for some people? Either something is possessing something or it isn’t. If it isn’t, then it just needs an “s.”
The person who writes the promotional materials for Monkey Joe’s needs a refresher course in the rules.
Let’s take a closer look:
What is that apostrophe doing there when “fundraisers” should be a simple plural word? I’ll tell you what: making the person seem dumb.
And since I’m on the subject of appearing to be dumb, let’s talk about this phrase:
I could care less.
If you really could care less than you do, then that is correct. However, people usually use it to mean, “I don’t give a rat’s ass.” In that case, the correct phrase is:
I couldn’t care less.
And that means the speaker really doesn’t care at all.
If you use the wrong phrase, you seem dumb to people like me who care about proper usage. And then I couldn’t care less about you.
Harsh? Maybe. Truthful? Yes.
Observe and report 
Amen, Rev.
What I’m starting to seriously detest, more than I already detest regular apostrophe abuse, is when the apostrophe is clearly added because the writer thinks the word looks weird without it. This may be the case with your “fundraiser’s,” though probably not. But I see it all the time: hairdo’s, do’s and don’ts, taco’s, etc. These words only look weird when pluralized correctly because they’re so rarely pluralized correctly! Agh!
LikeLike
So very true. If people would just take a moment to think, then we wouldn’t have to get wound up!
LikeLike